Free
$0
Free forever.
For checking whether the idea in your notes app has legs.
- 5 runs per month
- The complete report, nothing withheld
- Cited pain points, Day-1 plan, local and global sizing
- PDF export
- Failed runs are refunded automatically
Five runs a month, free.
The free plan gets the complete report — nothing is withheld to make you upgrade. Pro is for volume and for watching a market move over weeks.
Recommended
Pro
$19/month
Billed monthly.
For working through a backlog of ideas, or validating for clients.
- 50 runs per month
- Everything in Free
- Up to 10 tracked topics, re-run on a schedule to watch a market move
- Runs are validations or research, drawn from the same allowance
- Priority support
Quotas reset on the first of the month. Cancel any time and you keep every report you have already run.
Line by line.
Two feature lists side by side make you do the diffing. This does it for you.
| Capability | Free | Pro |
|---|---|---|
| Validation runs per month | 5 | 50 |
| The complete report, nothing withheld | Included | Included |
| Cited pain points and demand | Included | Included |
| Scored globally and for your city | Included | Included |
| PDF export | Included | Included |
| Failed runs refunded automatically | Included | Included |
| History kept, however long ago | Included | Included |
| Tracked research topics | Not included | 10 |
| Scheduled re-runs, daily or weekly | Not included | Included |
| Alerts when a run finds a high scorer | Not included | Included |
| Priority support | Not included | Included |
What counts as a run.
One validation of one idea, or one research run on a tracked topic. Both draw on the same monthly allowance, so your cost is a single number regardless of the mix — and a run that comes back with nothing, or dies on a model error, is refunded automatically rather than counted.