Scored twice. Once for the world, once for your city.
A global number is useless for a business bound to one place. So every run sizes the world market and your local one separately, and scores each on its own.
The idea, as submitted
A crochet studio selling handmade toys and home decor
Market focus: Bengaluru, India
Global
75/100
Worth a look
Bengaluru, India
88/100
Strong signal
The same questions, answered twice.
Rows are shared between both readings, so the two can be compared line by line. That comparison is the whole point of the section.
| Measure | Global | Bengaluru, India |
|---|---|---|
| Opportunity score | 75/100 | 88/100 |
| Market size | $740B handicrafts, 2024 | $1.5B Indian toy market, 2023 |
| Named players | The Woobles, LoveCrafts | The Crochet Parlour, Crochetry Store |
| What buyers pay | US and EU direct-to-consumer | ₹249 stems, ₹1,799 premium dolls |
| Channel that works | Marketplace listings, creator collabs | Sunday Soul Sante, local gifting |